Top 5 Photo and Video Apps in Africa Q4 2022

In the fourth quarter of 2022, the top 5 photo and video applications in Africa showcased varied performance trends across downloads, revenue, and active users. Based on data from Sensor Tower, here's an overview of how these apps fared.

YouTube: Watch, Listen, Stream saw a consistent presence in the market. Weekly revenue ranged from approximately $45K to $68K, peaking in the week of November 28. Downloads fluctuated, starting at around 278K in late September and gradually decreasing to about 200K by the end of December. Active user numbers remained remarkably stable, maintaining over 140M throughout the quarter, with a slight increase towards the end of the year.

FaceApp: Perfect Face Editor experienced modest yet steady performance. Weekly revenue varied between $20K and $27K, while downloads hovered around 35K, with a notable spike to 43K in the final week of December. Active users ranged from approximately 350K to 390K, showing a slight upward trend towards the end of the quarter.

Canva: Design, Art & AI Editor demonstrated solid user engagement. Weekly revenue consistently stayed around the $23K to $34K mark, peaking in the week of November 28. Downloads remained stable, averaging around 55K, with a notable increase to 69K in the last week of December. Active users fluctuated slightly but showed a general upward trend, reaching nearly 700K by the end of the quarter.

Lensa AI: photo & video editor showed significant growth in Q4 2022. Weekly revenue saw a dramatic increase from under $1K to over $105K in the first week of December, before tapering off. Downloads followed a similar pattern, skyrocketing from about 1K to nearly 386K in early December. Active users also surged, peaking at approximately 433K in the first week of December before settling down to around 148K by the end of the month.

Google Photos: Backup & Edit maintained a steady performance throughout the quarter. Weekly revenue ranged from $7K to $10K, while downloads consistently hovered around 75K, with a slight increase to 81K in the last week of December. Active users remained strong, fluctuating between 69M and 75M, showing a general upward trend towards the end of the year.

These insights highlight the dynamic nature of the photo and video app market in Africa during Q4 2022. For more detailed analytics and insights, visit Sensor Tower.